Principal-led from the first question to production.
Jason Daly is a hands-on engineering leader with more than 20 years of experience building software and the teams behind it.
Senior attention stays on the work.
You will work directly with Jason from the first conversation through delivery. There is no sales handoff and no separate delivery team catching up later. He learns how your business works, designs the solution, and stays with the project.
Before Bracken East, Jason led engineering teams and technology for companies in retail, education, and fintech. Most recently, he served as CTO of a Y Combinator-backed lending startup.
What keeps the work interesting for Jason is learning a business from the inside. He wants to understand the handoffs, workarounds, and judgment calls that never make it into a process diagram. Those details show him where technology can earn its place, and where it would only get in the way.
Let's Talk. Bring one costly operating gap.
In one focused 45-minute call, we will identify places where automation will save time, improve visibility, and grow revenue.
After the call, you will receive a report covering the opportunities we found, any additional calls or system access needed to validate them, and a practical path forward.
If the right choice is not to automate, we will be clear. Zero strings attached.