Principal-Led From the First Question to Production.
Jason Daly is the Managing Partner of Bracken East, a hands-on engineering leader with more than two decades of experience building software and the teams behind it.
Senior Attention Stays on the Work.
You will work directly with Jason from the first conversation through delivery. There is no sales handoff and no separate delivery team catching up later. He learns how your business works, designs the solution, and stays with the project.
Jason has a track record of growing teams and products. He spent nearly a decade in the advertising and marketing agency industry, building software for clients without in-house engineers. In his most recent role, he led engineering at a fintech startup, strategically scaling the team and the platform.
What keeps the work interesting for Jason is learning a business from the inside. He wants to understand the handoffs, workarounds, and judgment calls that never make it into a process diagram. Those details show him where technology can earn its place, and where it would only get in the way.
Today that experience goes into two kinds of work: Laravel and PHP application rescue and maintenance for businesses whose original developers have moved on, and practical AI and automation for owner-led businesses. Bracken East is based in southwest Connecticut and works with businesses nationwide.
The same rescue, upgrade, and maintenance work is available for Ruby on Rails, Node.js and Express, and Python applications.
Let's Talk. Bring One Costly Operating Gap.
In one focused 45-minute call, we will identify places where automation will save time, improve visibility, and grow revenue.
After the call, you will receive a report covering the opportunities we found, any additional calls or system access needed to validate them, and a practical path forward.
If the right choice is not to automate, we will be clear. Zero strings attached.